Request early access

For product & engineering teams

Decisions get judged later.
Storytrack keeps the why.

Storytrack is a decision clarity layer for product and engineering organisations. It captures the narrative behind your key product bets – what you learned, which options you considered, the trade-offs you made, and what happened next – so you can explain why you shipped what you shipped, long after the tickets are closed.

Request early access View example story

We’re inviting a small number of product and engineering leaders at a time.

Storytrack decision clarity layer showing a timeline of product decisions

The problem – and how Storytrack answers it.

Why “Why did we do this?” keeps coming back, what Storytrack is, why it’s worth fixing now, and how early access works.

The problem

The blank stare when someone asks
"Why did we do this?"

An incident hits, a new leader joins, an audit starts. Someone asks why a control was removed or a bet was made. Jira shows a wall of tickets. Confluence and Notion show conflicting docs. Slack shows fragments of the argument. Nobody can see a clean story of what you knew, what you considered and why you picked that path. So you guess, re-open the debate, or redo work you already paid for.

What Storytrack is

One place for your decisions. Clear in seconds.

Storytrack gives each important product bet its own Story: a simple timeline of the learnings, decisions, changes and results that shape it. A single Story can hold many decisions over time; entries are short and written as you go, not after the fact. Tickets, specs, dashboards and threads stay in Jira, Confluence, Notion and Slack – Storytrack links to them and turns the mess into a single narrative you can actually replay.

Why it matters

This isn’t a nice-to-have. You’re already paying for it.

Missing rationale shows up as delay, rework, duplicated experiments, slow onboarding and painful audits. Using our research-based model, a typical 150-person SaaS team quietly burns around £800k–£1M a year this way. Larger and regulated orgs regularly cross £10M. See your own range.

Early access

Early access for teams who are done guessing.

We’re starting with product and engineering leaders who feel this pain now and want decision clarity to be part of how their team works, not a one-off clean-up. You’ll be the person using Storytrack first, to capture and replay decision stories for your team. If that sounds like you, tell us who you are and how big your organisation is. If there’s a strong fit with where the product is today, we’ll get in touch with next steps.

Request early access

Share a few details so we can prioritise the right people and organisations for early access.

We'll only email you about Storytrack and early access.

Frequently asked questions

No. Confluence, Notion and Jira are great at storing docs and tracking work. Storytrack sits above them as a decision layer: it keeps the narrative of why a decision was made, what was considered and what happened next, linking back to those tools instead of trying to replace them.
There is a small amount of extra writing, but it’s measured in short updates, not long reports. In return, you stop reconstructing the same story over and over when a decision is questioned. Most of the time saved comes later, when you can answer “Why did we do this?” in minutes instead of days.
Storytrack is for people in product and engineering teams who regularly have to explain or revisit past decisions: Heads of Product, PMs, product designers, tech leads and engineering leaders in modern software companies. If “Why did we do this?” is a recurring, painful question in reviews, incidents, audits or leadership changes, you’re the target.
In this early access phase you’ll use Storytrack as an individual champion, capturing and replaying decision stories on behalf of your team. Multi-user team accounts and richer collaboration are on the roadmap, but we’re validating the core decision model first.
We’re onboarding a small number of people and organisations in waves. After you apply, we’ll review your answers and, if there’s a strong fit with where the product is today, we’ll get in touch to walk you through next steps and timing.